| Title | Beer Coasters |
| Agency | WHYBIN\TBWA TEQUILA |
| Campaign | Beer Coasters |
| Advertiser | Shine |
| Brand | Shine |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | Enjoying a cold beer has never been so chilling |
| Story | Domestic violence is a significant problem in New Zealand, and it's believed only 20% of cases are reported. Shine (Safer Homes In Nz Everyday) wanted to remind people that domestic abuse can escalate when alcohol is involved. We created thermochromic ink beer coasters. Once a cold beer is placed on it, the impact creates a bruise on the victim. We encouraged people to speak up if they knew of any domestic violence. Or, if they are a victim themselves, there is help at hand. - See more at: http://www.adruby.com/direct-marketing-ads/shine-thermochromic-ink-beer-coasters#sthash.Tu9NpO2p.dpuf |
| Media Type | |
| Art Director | Smeta Chhotu-Patel |
| Copywriter | Smeta Chhotu-Patel |
| Executive Creative Director | Andy Blood |
| Retoucher | Elena Panaita |
| Production Manager | Michelle Hong |
| Account Manager | Sarah Cowan |
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