Title | Albatros |
Agency | Publicis Mojo Auckland |
Campaign | Albatros |
Advertiser | Greenpeace |
Brand | Greenpeace |
Posted | May 2007 |
Product | Service |
Business Sector | Consumer & Public Services |
Philosophy | Concept: Show how our careless discarded rubbish can lead to the horrific death of wildlife thousands of miles away.involved in pollution of the oceans. online to become a Greenpeace ocean defender Secondary Anyone |
Problem | Objective: To raise awareness of the devastating effects of pollution on our planet and encourage people to become Ocean Defenders in Greenpeaces Year of the Oceans. |
Result | Primary anyone with a conscience who could sign up online to become a Greenpeace ocean defender Secondary Anyone involved in pollution of the oceans. |
Media Type | |
Art Director | Andy Amadeo |
Photographer | D Littschwager |
Art Director | Lachlan McPherson |
Photographer | S Middleton |
Creative Director | Nick Worthington |
Copywriter | Nick Worthington |