Javier Lourenco
Director at SKBD.SH
Buenos Aires, Argentina
TitleWar Veterans
Title (original language)Veteranas de Guerra
Campaign War Veterans
Advertiser Fundação Sos Mata Atlãntica
Brand Fundação Sos Mata Atlãntica
Date of First Broadcast/Publication
Business Sector Environmental & Animal Issues
Story An animated 1-minute film features gun-toting soldiers in business suits unleashing firepower on the Brazilian forest, to pave the way for buildings and cities. A powerful metaphor for the destruction of nature by man, the commercial compares the few trees that have survived urbanization to War Veterans. 
Philosophy The Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation), a Brazilian NGO established in 1986 with the aim of preserving the remaining tropical forest, is again defending the cause that led to its creation. And, in a campaign created by F/Nazca Saatchi & Saatchi, invites the population to honor the rare native species that have survived the urban growth of São Paulo, the most populous city in the Americas. 
The “War Veterans” commercial resembles an action movie where modern evils overpower nature 
Media Type Television & Cinema
More Information
Art Director
Art Supervisor
Creative Director
Creative Director
Creative Director
Account Supervisor
Account Supervisor
Account Supervisor
Agency Producer
Production Company Fulano Filmes


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