|Title (original language)||Veteranas de Guerra|
|Agency||F/Nazca Saatchi & Saatchi Publicidade Ltda.|
|Advertiser||Fundação Sos Mata Atlãntica|
|Brand||Fundação Sos Mata Atlãntica|
|Date of First Broadcast/Publication|
|Business Sector||Environmental & Animal Issues|
|Story||An animated 1-minute film features gun-toting soldiers in business suits unleashing firepower on the Brazilian forest, to pave the way for buildings and cities. A powerful metaphor for the destruction of nature by man, the commercial compares the few trees that have survived urbanization to War Veterans.|
|Philosophy|| The Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation), a Brazilian NGO established in 1986 with the aim of preserving the remaining tropical forest, is again defending the cause that led to its creation. And, in a campaign created by F/Nazca Saatchi & Saatchi, invites the population to honor the rare native species that have survived the urban growth of São Paulo, the most populous city in the Americas. |
The “War Veterans” commercial resembles an action movie where modern evils overpower nature
|Media Type||Television & Cinema|
|Art Director||Fabiano de Queiroz Tatu|
|Art Supervisor||Thiago Espeche|
|Creative Director||Theo Rocha|
|Creative Director||Eduardo Lima|
|Creative Director||Fábio Fernandes|
|Account Supervisor||Marcello Penna|
|Account Supervisor||Carmen Rodrigues|
|Account Supervisor||Rafael Martins|
|Agency Producer||Gisele Campos|
|Production Company||Fulano Filmes|
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