Keith Wagstaff
Director of Photography (DOP) at Risk Sound
Melbourne, Australia
Campaign ASIMO : Alive & Unplugged Tour - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
Product Asimo
Business Sector Others
Philosophy So Draftfcb made ASIMO the Robbie Williams of the robot world!

And we called the tour ‘ASIMO - Alive and Unplugged’
Problem The brief from Honda was really very simple - always a good sign:

“Make ASIMO (the world’s most advanced humanoid robot) a pop icon in Australia.”
Result The Tour has only just started
Media Type Television
Market Australia
Creative Director
Agency Producer
Director of Photography (DOP)
Art Director
Music Company / Composer
Editing Company

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