Bill Oberlander
Co Founder, CCO at Oberland
New York, United States
TitleHunger is the Same
Campaign Outdoor ads - Agencies in Action
Advertiser Agencies in Action
Brand New York City Coalition Against Hunger
PostedMarch 2009
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Agencies in Action has started a poster campaign in New York parodying outdoor ads for HSBC, Brand Jordan and Apple, in support for the New York City Coalition Against Hunger. This campaign, masterminded by Bill Oberlander, creative director at Cossette, formerly at Ogilvy & Mather and McCann, is designed to get Manhattan advertising agency staff to volunteer to staff soup kitchens and food pantries once a month.
Philosophy Currently, six New York agencies have accepted the AIA challenge: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day.
Problem This debut initiative, undertaken on behalf of the NYCCAH, is the first phase in what is intended to be a series of AIA-led volunteerism efforts, according to AIA Director Bill Oberlander.
Media Type Print
Chief Creative Officer

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