Jeanie Caggiano
EVP, Executive Creative Director and Studio Lead at Leo Burnett
Chicago, United States
TitleTell Me
Agency
Campaign Tell Me
Advertiser Hallmark
Brand Hallmark
Date of First Broadcast/Publication
Business Sector Drugstores, Specialty Stores
Story Hallmark's "Tell Me" spot, created by Leo Burnett Chicago highlights the authentic emotional needs we all share, while emphasizing how a Hallmark card can help satisfy and fulfill those needs. "Tell Me" connects with viewers through the honest emotions of every day life by showing the strengths and struggles of our time, from cancer and the recession to basic emotional truths. Hallmark's "Tell Me" spot is part of a larger campaign to revitalize the importance of a card in the purest sense: fulfilling an emotional need. Each spot was designed to reflect the sensitive needs of specific holidays and the everyday moments that make up our lives. 
Media Type Television
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Creative Director
Executive Creative Director

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