| Title | Muscle Surprise |
| Agency | Wieden + Kennedy |
| Campaign | Muscle Surprise |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Date of First Broadcast/Publication | 2015 / 6 |
| Business Sector | Deodorants |
| Story | |
| Philosophy | |
| Problem | |
| Result | |
| Media Type | Digital |
| Length | |
| Production Company | Media.Monks |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Joe Staples |
| Creative Director | Craig Allen |
| Creative Director | Jason Bagley |
| Copywriter | Jarrod Higgins |
| Copywriter | Andy Laugenour |
| Copywriter | Ansel Wallenfang |
| Director of Interactive Production | Mike Davidson |
| Interactive producer | Eddye Borgese |
| Interactive producer | Amy Marsh |
| Interactive Strategy | Michael Holz |
| Social Strategy | Danny Schotthoefer |
| Media/Communications Planning | Lisa Feldhusen |
| Media/Communications Planning | AJ Blumenthal |
| Media/Communications Planning | Mary O'Malley |
| Account Team | Nick Pirtle |
| Account Team | Liam Doherty |
| Business Affairs | Cindy Lewellen |
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