| Title | Make A Smellmitment |
| Agency | Wieden + Kennedy |
| Campaign | Make A Smellmitment |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | July 2016 |
| Business Sector | Deodorants |
| Media Type | Case Study |
| Length | |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Art Director | Matt Sorrell |
| Production Company Producer | Lindsay Reed |
| Production Company Producer | Monica Ranes |
| Production Company Producer | Jennifer Hundis |
| Account Manager | Liam Doherty |
| Account Manager | Michael Dalton |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Joe Staples |
| Head of Production | Ben Grylewicz |
| Production Company | AFS |
| Director | Brin Kushner |
| Executive Producer | Dale Kushner |
| Line Producer | Carole Prentice |
| Director of Photography (DOP) | Terence Maritz |
| Editing Company | Joint |
| VFX Company | Joint |
| Lead VFX | Katrina Salicrup |
| Production Company Producer | Alex Thiesen |
| Copywriter | Jarrod Higgins |
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