Bec Brideson

Bec Brideson

Driving growth and profit through gender-intelligence. Consultant, Speaker, Author. at Bec Brideson
Melbourne, Australia

Summary

Bec helps clever companies be commercially smarter with gender and realise the market value of women. Women's economic influence has changed the world. They are a powerful workforce asset and their economic strength leads to transformative bottom line growth to your business. Women are worth $28 of the $35 trillion dollar global consumer economy.

A pioneer and innovator of understanding smarter ways to market to the female consumer, she will make diagnoses, develop segmentation strategies and create solutions to help your business capture and future-proof its share of the enormously influential female market.

With over 25 years experience in the communications industry, Bec was one of 3% of females to become a Creative Director and 0.1% of women that start their own agency. Her agency Venus has been successfully running for more than a decade.

In 2016 Bec launched a consultancy bringing her years of developed IP to help businesses unlock and leverage their future potential with women within the workforce and with the female economy.

Engage Bec to mentor, partner and facilitate your team:
• auditing your opportunity with the female market
• identifying if your company has a male/female bias and how to manage this for positive outcomes
• how gender segmentation plays a role in better marketing ROI
• strategic product and service solutions for the female market
• social media/content strategy and development for female audience

Bec also delivers keynotes, locally and internationally, on marketing to women, the power of the female economy, and leveraging your brand.

If you would like to know how you can make your brands commercial relationship with women even stronger, then make a time for a chat. Bec has 20+ years of connecting women to brands.

Sector Experience
Awards

Positions

BecBrideson.com: Gender-intelligence consultancy.
Bec Brideson Consulting
November 2015 - Present (2 years)
Bec brings her unique experience and insights to market to help business and brands capitalise and leverage the changing economic shift and biggest opportunity for growth in market. Bec has 25 years experience in the communications industry. Having pioneered in the marketing to women space for the last 13 years she understand what makes women tick and click as consumers and how to recognise and mobilise their full potential as employees.

Women are the largest and most powerful global consumer economy and they can make or break your business. Their household discretionary influence will reach 75% by 2028 - women are a massive financial opportunity. Gender balanced workforces are up to 40% more profitable ( and better for the economy).

Understanding women outside your business means creating a culture that also understands women inside your business. Men and women need to level-up and uncover the deep blind spots that have manifested over past centuries of seeing life through a traditional/male lens.

Bec will help your business identify by giving you the insights, visibility, tools and know-how to make more money from better understanding gender and its commercial impact on the bottom line. You will learn not only how to increase engagement and drive sales, but future-proof your business for long term viability.
Founder/Creative Director
Venus Comms
2004 - Present (13 years 10 months)
The fastest growing consumer economy in the world is women.
So Venus is in the business of understanding them.
We get consumers. And importantly, we get women.
We know what consumers want, when they want it and how they want to buy it. We get how to deliver superior audience loyalty and engagement.
We integrate everything to create a participatory and agile culture for brands.
Since opening we've earned a reputation as smart strategists, big idea generators and retail specialists leading start-ups and mature brands to double digit growth through our unique female-focussed strategies.
We are leading authorities in marketing strategy and insights, marketing to women through traditional channels, digital and social media strategies. Venus demonstrates the power of "idea everything, media anything" with truly integrated thinking.
Clients include The Heat Group, Cricket Australia, The Heart Foundation NSW, Simplot, Lean Cuisine, Care Super, The Just Group, Australian Federal Government, ACCC, Swinburne University of Technology, School Places, Australian National University, Asaleo Care: Libra, Tena, Handee, Sleepmaker, Always Fresh, Dennis Family Homes, Colonial First State Global Asset Management, DeBortoli, The Paint Place Group of Stores, Run Property.
Creative Director
Sydney, Australia
March 2003 - October 2003 (7 months)
An independent ad agency with diverse client roster. Interesting approach to leadership, culture and management strategies.

Worked across Freedom Furniture, LG, Bigpond, Kia, Alfa Romeo and various new business projects with a position description that appeared to change daily.
Creative Director
Melbourne, Australia
April 1998 - October 2002 (4 years 6 months)
Originally a fully independent boutique agency, the experience at Cummins and Partners turned into four years of hard core "indi-agency start-up" training. This coal face exposure included rapid agency growth, reporting to Directors and managing all levels of personnel. Inevitably it became the experience and training that would lead to my own new agency model at Venus.
Over time this agency won pitch after pitch, proving a strong local offering with great strategy was a viable contender amongst multinationals. From the Australian inception and launch of Virgin Blue, several Emirates international routes to the rebranding of Connex trains - it was literally planes, trains and automobiles, Winning automotive accounts with the launch of the Kia Carnival and brand range work, later with GMH on Holden Cruze, and Barina.
A revival of share of voice on shelf for Nestle yoghurts and FMCG strategic positioining on Novartis Consumer Health with products like Benefibre, Jarrah and Ultra Slim. Brand work and business innovation on Clarks shoes and cosmetics on Australis brand relaunch and Le Tan.This era was a baptism by fire through the changes to regulations with utilities like United and telcos such as Primus Telecom.
Senior Art Director
Auckland, New Zealand
October 1994 - October 1998 (4 years)
Working with Creative Director and managing department dynamics as the digital era and through the line comms started to change the industry. In-house media collaboration a great platform for delivering campaigns in new and interesting channels. Awarded both locally in New Zealand and globally for work on Allied Liquor Group's Strongbow, Sky television's Discovery channel, OTC Pan pharmaceuticals, Mobil. Launch of C-Class Mercedes and SsangYong brand in new market. Experience on franchise group McDonalds, FMCG Cadbury in confectionary and insurance giant AMP.
Art Director
MoJo Advertising, Sydney
1992 - September 1994 (2 years 8 months)
Created award winning print and campiagn work for Qantas Airline, Qantas Holidays, brand and retail.
Created large TV brand campaigns for FMCG: Colgate Palmolive - Dynamo, Febreeze and Spray n Wipe.
Nestle's Lean Cuisine, Maggi and Quik brands.
Major TV launch for the Australian Cricket Board Test Series and One Day Internationals series.
Art Director
Mattingly and Partners, Melbourne
July 1992 - November 1993 (1 year 4 months)
Myer Group.
Worked in retail on catalogue/print across all departments. Working in cycle across retail calendar and specialty events. From concept, production to despatch. Learning thorough knowledge of photography across all categories and location to studio. Dealing with small and large budgets and scalable productions in-house.

Education

Bachelor of Arts - Design and Visual Communications Grade Distinction

Monash University, Clayton VIC 3800
1988 - 1991 (3 years)
Activities and Societies: Completed AWARD SCHOOL and graduated Top 5 in ad industry programme whilst completing final year Bachelor of Design

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