| Title | Louise |
| Agency | JayGrey Sydney |
| Campaign | Seriously Hard Liquor |
| Advertiser | Pure Beverages |
| Brand | Alibi Bourbon |
| Date of First Broadcast/Publication | 2012 / 6 |
| Business Sector | Alcoholic |
| Tagline | Seriously hard liquor |
| Story | JayGrey were tasked with supporting Alibi Bourbon’s existing range by targeting its key consumers - true bourbon drinkers. A refreshing assignment to talk to hard working, BS free urban warriors - men and women willing to roll up their sleeves and get the job done. A tough campaign was needed to talk to these tough individuals and this was communicated through the tag, “Seriously hard liquor”. |
| Media Type | Radio |
| Market | Australia |
| Creative Director | Jay Furby |
| Art Director | Jay Furby |
| Art Director | Dave Heytman |
| Art Director | Tommy Cehak |
| Copywriter | Jay Furby |
| Copywriter | Gavin Chimes |
| Typographer | Dave Heytman |
| Typographer | Tommy Cehak |
| Account Executive | Will Frew |
| Photographer | Sean Izzard |
| Retoucher | Steve York, Cream |
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