Noah Regan
Creative Team at Special Group
Ultimo, Australia
TitleYukyum 2
Agency
Campaign Marmite Snacks Love Hate - Unilever
Advertiser Unilever
Brand Marmite Snacks
Date of First Broadcast/Publication 2008 / 9
Business Sector Cocktail Snacks
Tagline You'll either love them or you'll hate them
Story ‘Yukyum’ has someone either enjoying or hating a cheddar bite
Philosophy It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate.


Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view.
Media Type Magazine
Copywriter
Art Director
Copywriter
Art Director
Account Manager
Account Manager
Account Manager
Account Planner
Illustrator
Photographer

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