Title | Leader |
Agency | Venables Bell + Partners |
Campaign | West of Expected |
Advertiser | Skyy Spirits |
Brand | Skyy Vodka |
Date of First Broadcast/Publication | 2014 / 8 |
Business Sector | Spirits, Fortified Wines |
Story | The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props. |
Media Type | Television & Cinema |
Length | |
Production Company | Biscuit Filmworks LA |
Editing Company | Final Cut |
Executive Creative Director | Paul Venables |
Director | Mike Maguire |
Executive Creative Director | Will McGinness |
Executive Agency Producer | Joyce Chen |
Copywriter | Daniel Bonder |
Art Director | Alex Rice |
Associate Creative Director | Eric Boyd |
Account Director | Robert Woods |
Account Manager | Katie De La Hoya |
Music Company / Composer | MoPhonics |
Special Effects / VFX | The Mill LA |
Sound Design Company | Barking Owl |
Design Director | Cris Logan |
Designer | Angie McDonald |
Director of Integrated Production | Craig Allen |
Director of Photography (DOP) | Nigel Bluck |
Executive Producer | Colleen O'donnell |
Executive Producer | Shawn Lacy |
Line Producer | Tracy Broaddus |
Editor | Matt Murphy |
Special Effects / VFX | The Mill LA |
Visual Effects Producer | Kiana Bicoy |
Telecine | Sean Coleman |
Sound Design Company | Michael Anastasi |
Music | MoPhonics |
Mixer | Loren Silber |