Nigel Bluck
Director of Photography (DOP) at Motion Pictures
New York, United States
TitleLeader
Agency
Campaign West of Expected
Advertiser Skyy Spirits
Brand Skyy Vodka
Date of First Broadcast/Publication 2014 / 8
Business Sector Spirits, Fortified Wines
Story The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props. 
Media Type Television & Cinema
Length
Production Company
Editing Company
Executive Creative Director
Director
Executive Creative Director
Executive Agency Producer
Copywriter
Art Director
Associate Creative Director
Account Director
Account Manager
Music Company / Composer
Special Effects / VFX
Sound Design Company
Design Director
Designer
Director of Integrated Production
Director of Photography (DOP)
Executive Producer
Executive Producer
Line Producer
Editor
Special Effects / VFX
Visual Effects Producer
Telecine
Sound Design Company
Music
Mixer

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