Sevda Cemo
Head of Integrated Content at DDB SYDNEY
Sydney, Australia
TitleIf you’re separating, we’re here to help.
Title (original language)Ari
Agency
Campaign If you’re separating, we’re here to help.
Advertiser Westpac
Brand Westpac
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Philosophy Westpac has launched the latest iteration of its help campaign via DDB Sydney, focusing on an issue many Australians face - separating from a partner. Drawing on the brand's commitment to helping Australians in the moments that matter, the campaign depicts the story of an Australian family going through a separation from the perspective of a young boy helping his parents navigate a difficult time in their lives. Westpac has launched the latest iteration of its help campaign via DDB Sydney, focusing on an issue many Australians face - separating from a partner. Drawing on the brand's commitment to helping Australians in the moments that matter, the campaign depicts the story of an Australian family going through a separation from the perspective of a young boy helping his parents navigate a difficult time in their lives.
Media Type Television
Length
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Executive Creative Director
Chief Creative Officer
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Business Director
Art Director
Copywriter
Creative Partner
Head of Integrated Production
Media Agency
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PR Agency
Production Company
Executive Producer
Director
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Casting
VFX Supervisor
Post Production
Sound Engineer
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Music

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