| Title | In the dark |
| Agency | Clemenger BBDO |
| Campaign | Earth Hour 2010 - WWF |
| Advertiser | WWF |
| Brand | WWF |
| Posted | March 2010 |
| Product | Earth Hour |
| Business Sector | Environmental & Ecological Issues |
| Tagline | In the spirit of the earth. |
| Media Type | Television & Cinema |
| Market | New Zealand |
| Creative Director | Paul Nagy |
| Art Director | Katrina Jarratt |
| Copywriter | Emily Beautrais |
| Agency Producer | Marty Collins |
| Account Manager | Linda Major |
| Account Manager | Graham Alvarez |
| Post Production | Aaron Hilton |
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