| Title | Knives Trash Lives |
| Agency | Lifeblood Melbourne |
| Campaign | Knife Awareness |
| Advertiser | The 20th Man Fund |
| Brand | The 20th Man Fund |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | One Way or an Other, Knives Trash Lives |
| Philosophy | The campaign is highlighting the growing issue of the number of people carrying and using knives in our community. This confronting advertisement aimed at teens highlights the grim consequences of carrying and using a knife. |
| Media Type | Television |
| Creative Director | David Bacon |
| Producer | Susie Cole |
| Art Director | Max Marino |
| Creative Team | Jason Van Rooyen |
| Copywriter | David Bacon |
| Realisator | Shane Duncan |
| Director | Grantley Smith |
| Production Company | Exit Films |
More Work
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