| Title | The National Recycling Game |
| Brief | Over 140 million cans and bottles are thrown out each year in Denmark.So to change this, The Danish Deposit and Return System introduces 'The National Recycling Game': a game that turns every single bottle and can in Denmark into a lottery ticket. Each with the potential to make you a winner. Over a period of two months, everyone who recycles at their local recycling machines is an automatic participant in the game and will have a chance to win prizes that range from environmentally-friendly bikes to even an electric car. |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | The National Recycling Game |
| Advertiser | The Danish Deposit and Return System |
| Brand | Dansk Retursystem |
| Posted | January 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | A campaign meant to get the Danes to recycle every single bottle and can in the country. |
| Media Type | Case Study |
| Account Director | Therese VIlstrup |
| Editor | Adam Nielsen |
| Director of Photography (DOP) | Michael Sauer Christensen |
| Production Company Producer | Gobsmack Productions |
| Film Director | Ricco Wichmann |
| Strategy Director | Kim Boisen |
| Creative Director | Heinrich Vejlgaard |
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