Nando Cohen
Director at LOBO/Vetor Zero
São Paulo, Brazil
TitleDots
Title (original language)Pontos
Agency
Campaign Dots - DNFB
Advertiser Dorina Nowill Foundation for the Blind
Brand Dorina Nowill Foundation for the Blind
Date of First Broadcast/Publication 2007 / 4
Product Institucional
Business Sector Charities, Foundations, Volunteers
Tagline They can see
Story A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille.
Philosophy The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people.
Problem To collect donations to produce books in braille for the blind.
Result Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause.
Media Type Television
Length
Market Brazil
Art Director
Copywriter
Creative Director
Director
Creative Director
Account Executive
Agency Producer
Account Director

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