Title | Beer Belly - Mango |
Agency | Grey Group China |
Campaign | Beer Belly - Xing Ying Ge |
Advertiser | Tangshan United European & Haomen Brewery Co. Ltd. |
Brand | Xing Ying Ge |
Posted | September 2004 |
Product | Fruity Beer |
Business Sector | Beers, Ciders, Lagers |
Tagline | Alcoholic Mango |
Story | To launch Xing Ying Ge fruity beer in Wuhan. Variety of fruity flavor is the unique selling point in this niche segment of the alcoholic beverages category, targeted towards the younger generation. |
Media Type | Poster |
Market | China |
Photographer | Stewart Gilliana |
Copywriter | Mei Hong |
Art Director | Kevin Lee |
Creative Director | Kevin Lee |
Art Director | Sam Shen |
Creative Director | Chun Fat Wong |
Art Director | Michael Wong |
Other | Chan Chou Wong |