| Title | Migraine |
| Agency | Grey Group China |
| Campaign | Remedy - Zhaopin.com |
| Advertiser | Zhaopin.com |
| Brand | Zhaopin.com |
| Posted | September 2004 |
| Product | Online Recruitment |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | Log in anytime, relief immediately! Relief migraine symptom caused by job hunting. Fast and effective. |
| Philosophy | The Zhaopin 'remedy' poster campaign is targeted towards job seekers, by offering them a fast and effective remedy to their stressful task. Zhaopin.com provides comprehensive online services and the largest selection of vacancies in all levels. The posters were used at road shows and in subway trains for captured white collar audiences. |
| Problem | As the dot.coms mushroomed in China, most traditional services follow on. Online recruitment agencies were everywhere and media was cluttered with their ads! How can Zhaopin.com stands out among this saturated market? |
| Media Type | Poster |
| Market | China |
| Creative Director | Patrick Png |
| Copywriter | Kaiyu Shen |
| Photographer | Lin Song |
| Art Director | Michael Wong |
| Other | Chan Chou Wong |
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