| Title | AWA |
| Agency | Nichols, Boyesen & Zino Inc |
| Campaign | AWA |
| Advertiser | American Western Arms |
| Brand | 1873 Reproduction Firearm |
| Posted | September 2000 |
| Product | Peacekeeper |
| Business Sector | Culture, Leisure & Sport |
| Story | Using a real Life Person to re-create the logo by using a champion horse rider and cowboy shooter to endorse the product. |
| Philosophy | Branding the product and the logo at the same time using a celebrity for endorsement. |
| Problem | Need to create consumer awareness to new company and new product. |
| Media Type | Direct Marketing |
| Creative Director | Hans Boyesen |
| Copywriter | Hans Boyesen |
| Art Director | Hans Boyesen |
| Director of Photography (DOP) | James Scherzy |
| Actor / Celebrity | Annie Bianco |