Robert Brown
Executive Creative Director at McCann London
London, United Kingdom
TitleNuts
Agency
Campaign Latin Spirit in Everyone - Bacardi
Advertiser Bacardi-Martini
Brand Bacardi Breezer
Date of First Broadcast/Publication 1999 / 1
Business Sector Alcoholic
Story A guy is seen tearing open a bag of peanuts with his teeth, he is then shown in a similar pose playfully biting the bikini bottoms of a sexy girl.
Philosophy Dramatise the quality of Bacardi Breezer through scenarios that demonstrate that beneath an apparently harmless exterior lies real latin spirit.
Problem Build awareness amongst 18-24 year old male consumers through men's pose.
Media Type Magazine
Market United Kingdom
Creative Director Luke White
Copywriter
Art Director
Director of Photography (DOP)

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