Title | Nuts |
Agency | McCann London |
Campaign | Latin Spirit in Everyone - Bacardi |
Advertiser | Bacardi-Martini |
Brand | Bacardi Breezer |
Date of First Broadcast/Publication | 1999 / 1 |
Business Sector | Alcoholic |
Story | A guy is seen tearing open a bag of peanuts with his teeth, he is then shown in a similar pose playfully biting the bikini bottoms of a sexy girl. |
Philosophy | Dramatise the quality of Bacardi Breezer through scenarios that demonstrate that beneath an apparently harmless exterior lies real latin spirit. |
Problem | Build awareness amongst 18-24 year old male consumers through men's pose. |
Media Type | Magazine |
Market | United Kingdom |
Creative Director | Luke White |
Copywriter | Jason Gill |
Art Director | Robert Brown |
Director of Photography (DOP) | Steen Sundland |