Hyundai - "The Road Less Travelled"

Innocean Australia

Innocean Australia North Sydney, Australia

13098

Brand: Hyundai
Country: Australia

Advertiser: Hyundai Motor Group

Title	The Road Less Travelled
Agency	Innocean Australia
Campaign	New Thinking. New Possibilities.
Advertiser	Hyundai Motor Group
Brand	Hyundai
Date of First Broadcast/Publication	2013 / 10
Product	ix35
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline	New Thinking. New Possibilities.
Story	Innocean Australia has developed a new campaign for its client Hyundai to mark the launch of the ix35 Series II compact SUV. The ‘Road less travelled’ campaign seeks to expose the tougher side of the Hyundai ix35, revealing its capabilities both on and off road. Consumers are aware of the ix35’s sleek design; superior technology and incredible maximum safety, but it was found that there was little awareness of its off-road capabilities and overall build quality. This fun spot sets out to demonstrate just how tough the ix35 actually is. The TVC is supported by interactive digital banners that allow viewers to choose which road the ix35 takes - dedicated online films then take the consumer on the chosen journeys. For more details about the campaign, speak to Innocean’s Creative Director: Scott Lambert: 0421 921 241 / scott.lambert@innocean.com.au Credits: Client – Hyundai Motor Company Australia Managing Director, Oliver Mann Senior Manager Marketing, Alex Pinsuti Brand Communications Manager: Kate Fabian Brand Communications Manager: Clare Burnett Marketing Coordinator: Luke Hartin Agency - Innocean Creative Director: Scott Lambert Creative Team: Rua Perston, Matt Cramp Agency Producer: Tania Templeton Group Account Director: Tim Hiley Senior Business Director: Damien Pashby Production Company: Prodigy films Director: Rich Lee Executive Producer: Nerissa Kavanagh & Jonathon Samway DOP: Chris Probst Editor: Drew Thompson - Method VFX Supervisor: Nick Ponzoni – Studio Blackbird Sound design: Simon Kane – Song Zu Music: Antony Partos – Sonar Music
Media Type	Television & Cinema
Length	45 seconds
Copywriter	Matthew Cramp
Agency Producer	Tania Templeton
Sound Design Company	Simon Kane
Creative Director	Scott Lambert
Art Director	Rua Perston
Director of Photography (DOP)	Chris Probst
Director	Rich Lee
Executive Producer	Jonathan Samway
VFX Supervisor	Nick Ponzoni
Editor	Drew Thompson
Executive Producer	Nerissa Kavanagh
Music	Antony Partos