Vincent Frances
Creative Director at Nouvel Eldorado
Suresnes, France
TitleAbus de Confiance
Agency
Campaign Abus de Confiance
Advertiser Darty
Brand Darty
PostedApril 2001
Business Sector Consumer Electronics & Audio-Visual
Story Production with a rollers fans who are pulling by a Darty vehicle in hanging on it, taking advantage from its confidence.
Story (original language) Mise en scène d'une bande d'adeptes de rollers se faisant tracter par la camionnette Darty en s'accrochant derrière, abusant ainsi de la confiance
Philosophy Impertinence playing on the common expression of french "confidence abuse" positionning the brand in modernity.
Philosophy (original language) Une prise de parole de la marque impertinente et décalée qui joue sur une expression courante de la langue française "abus de confiance" inscrivant ainsi la marque dans la modernité
Problem Re-assertion of the Darty concept: the confidence contract.
Problem (original language) Réaffirmation du concept de Darty : le contrat de confiance
Media Type Billboard
Creative Director
Art Director
Director of Photography (DOP)

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