Vincent Frances
Creative Director at Nouvel Eldorado
Suresnes, France
TitleChoosing your TV...
Title (original language)Pour bien choisir votre TV...
Campaign Choosing your TV...
Advertiser Darty
Brand Darty
PostedApril 2001
Business Sector Consumer Electronics & Audio-Visual
Story Setting value with the headline said as an unexpected advice for the consumers in order that they succeed in buying their TV, all is punctuated with darty campaign picture.
Story (original language) Mise en valeur de l'accroche formulée comme un conseil "inattendu" aux consommateurs afin qu'ils réussissent leur achat en téléviseur ponctué par le visuel de la campagne Darty
Philosophy We can't buy a TV without using the exceptional performances of Darty's after-sales service, open 7 days by 7 and just on a phone call before 10.
Philosophy (original language) Il est impensable d'acheter un téléviseur en se privant des performances exceptionnelles du service après-vente Darty, disponible 7 jours sur 7 et le jour même sur simple appel avant 10 heures.
Problem Re-affirm the uniqueness and the excellence of Darty's after-sales service vs the competition
Problem (original language) Réaffirmer l'unicité et l'excellence du service après-vente Darty vs la concurrence
Media Type Billboard
Creative Director
Art Director

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