| Title | Lastest Generation |
| Title (original language) | Aloha - Mobiles Dernier Cri |
| Agency |
Nouvel Eldorado
|
| Campaign |
Aloha - Cegetel
|
| Advertiser |
Cegetel
|
| Brand |
Aloha
|
| Posted | September 2000 |
| Product |
Mobile Store
|
| Product (original language) | Magasin de mobiles
|
| Business Sector | Personal Wireless Communication
|
| Story | Mobiles are transformed and given a new meaning. They demonstrate either a problem experienced or a solution required by mobile telephone users. |
| Story (original language) | Les téléphones mobiles sont transformés et ont une nouvelle signification. Ils démontrent soit un problème auquel on peut être confronté, soit une solution apportée aux utilisateurs de mobiles. |
| Philosophy | An easy to achieve poster campaign carried out at local level. |
| Philosophy (original language) | Une campagne d'affichage face à achever, dans un cadre local |
| Problem | Promote aloha as the only mobile phone store that understands consumer needs and facilitates the process of buying a mobil phone. |
| Problem (original language) | Promouvoir aloha comme le seul magasin de téléphones mobiles qui comprend les besoins des consommateurs et facilite l'achat. |
| Media Type |
Billboard
|
| Market | France |
| Creative Director |
Antoine Choque
|
| Copywriter |
Gilles de Kerdrel
|
| Art Director |
Thierry Chavant
|
| Agency Producer |
Laurence Vecten
|
| Director of Photography (DOP) |
Mike Parson
|
