Thierry Chavant
Art Director at Nouvel Eldorado
Suresnes, France
TitleThe Elevator
Title (original language)L'ascenseur
Agency
Campaign Campaign 2000 - PPR
Advertiser Printemps
Brand Printemps
PostedSeptember 2000
Business Sector Department Stores, Supermarkets
Story We follow the thoughts of people in an elevator, like in "Wings of desire" by Wim Wenders. The difference is that at the end we realise that we are in Printemps.
Story (original language) On suit les pensées de personnes dans un ascenseur, comme dans les ailes du désir de Wim Wenders. Seulement à la fin, on se rend compte que l'on est au Printemps
Philosophy A film on Printemps itself.
Philosophy (original language) un film institutionnel
Problem Printemps department store is no longer just a place to go shopping, but also a place to explore, to experience the meeting of different cultures.
Problem (original language) Le magasin du Printemps n'est plus seulement un endroit pour faire ses courses, mais aussi un endroit pour se promener, faire face aux confrontations de cultures.
Media Type Cinema
Length
Market France
Creative Director Antoine Choque
Copywriter
Art Director
Agency Producer
Director
Sound Design Company
Production Company

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started