James Lowther
Copywriting at M&C Saatchi Group
London, United Kingdom
Title60 Active Minutes
Agency
Campaign 60 Active Minutes
Advertiser NHS - National Health Service
Brand Change4Life
Date of First Broadcast/Publication 2009 / 4
Business Sector Public Safety, Health & Hygiene
Problem Communicate that kids need 60 minutes of activity each day, and that this can be built up throughout the day by doing a range of different activities
Media Type Television
Length
Market United Kingdom
Post Production
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Account Planner
Producer
Director
Media planner
Media planner
Production Company
Producer
Editor
Advertising Manager
Post Production
Account Director

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