Hyundai Tucson - "Binoculars"

Innocean Australia

Innocean Australia North Sydney, Australia

3640

Title	Binoculars
Brief	A "family" of viewing binoculars are bored of the same old view. But their luck changes when the driver of a Hyundai Tucson SUV arrives at the beauty spot and accidentally drops his keys on the way to his hike. The next thing we know, the binoculars have borrowed the SUV and roared off to discover the big wide world. From a kissing couple to a Chinese parade, it's all astonishing to them. Tucson: see more amazing.
Agency	Innocean Australia
Campaign	Binoculars
Advertiser	Hyundai Motor Group
Brand	Hyundai Tucson
Posted	November 2017
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Story	The film begins with a family of viewing binoculars standing on the edge of a cliff. Even though the view might be pretty, they're bored, because they’re tired of staring at the same thing day-in, day-out. As luck would have it, a Hyundai Tucson SUV arrives one day at their scenic look out point and the owner drops the keys as he and his family head off bushwalking. The binocular family, seize the opportunity and the Tucson heading off an adventure of a lifetime to see things more amazing than they ever imagined.
Media Type	Television
Production Company	Revolver
Director	Matt Devine
Copywriter	Robin Feiner
Art Director	Guy Collins
Executive Creative Director	Steve Jackson