| Title | Knuckleduster |
| Agency | Tempel |
| Campaign | Moonshine has a slight taste of organized crime - OAS |
| Advertiser | OAS |
| Brand | OAS |
| Posted | September 2000 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Moonshine has a slight taste of organized crime |
| Tagline (original language) | Hembrändt har en liten bismak av den kriminella världen |
| Story | The billboard campaign consists of several pictures of people with something nasty in their mouth. A rat, a syringe, bullets, a chopped-off finger, a knuckle, etc. The tag line is: Moonshine has a slight taste of organized crime. |
| Philosophy | Make the connection between organized crime and moonshine, in the strongest possible way. |
| Problem | Moonshine is a growing problem in Sweden. The alcohol is smuggled into the country by criminal organizations who also make money on drugs, weapons and other criminal offences. A fact which very few are aware of. |
| Media Type | Billboard |
| Market | Sweden |
| Copywriter | Anders Tempelman |
| Art Director | Olle Mattson |
| Director of Photography (DOP) | Robert Nettarp |