| Title | Khanyi |
| Agency | M&C Saatchi Abel |
| Campaign | Stop Judging. Start Helping. |
| Advertiser | WHEAT |
| Brand | WHEAT |
| Date of First Broadcast/Publication | 2013 / 1 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Stop Judging. Start Helping. |
| Story | The Women’s Hope Education and Training Trust was given free media to solicit donations. The challenge was to engage women in a superficial space. The Solution? Celebs donated their time for portraits that were paired with hard-hitting headlines. We played into pre-conceived notions and incited women to “Stop judging and start helping”. |
| Media Type | |
| More Information | http://www.wheattrust.co.za/ |
| Creative Director | Sonja Fahn |
| Business Director | Wouter Lombard |
| Account Manager | Sarah McDonald |
| Copywriter | Kayli Vee Levitan |
| Producer | Bronwyn Henry |
| Executive Creative Director | Gordon Ray |
| Photographer | Gerda Genis |
| Art Director | Sonja Fahn |
| Copywriter | Carien Eloff |
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