Frank Tapiro
Chief Emotionnal Officer ( CEO) at DatakaLab
Clichy, France
TitleGraphic CD
Title (original language)CD graphique
Agency
Campaign Star Academy Official Karaoke - Lansay
Advertiser Lansay
Brand Star machine
Date of First Broadcast/Publication
Product Karaoke
Product (original language) Karaoké
Business Sector Consumer Electronics & Audio-Visual
Tagline Launch (Lansay)-you
Tagline (original language) Lansay-vous
Story This film is made by Hémisphère Droit, advertising agency

The films on the GCD (graphic CD with the karaoke words on the screen) show the parents and the little girl singing and the biggest french songs.
Story (original language) Ce film est réalisé par Hémisphère Droit, agence de publicité

Les spots sur les CDG (CD graphiques avec les paroles de karaoké qui défilent sur l'écran) mettent en scène les parents et la petite fille qui se lâchent sur les plus grandes chansons françaises.
Philosophy The agency create a new generic signature for the whole range of musical products which symbolizes the wish that children have actually to become stars.
Philosophy (original language) L'agence a conçu une nouvelle signature générique sur l'ensemble de la gamme des produits musicaux qui symbolise la volonté qu'ont les enfants d'aujourd'hui de devenir des stars.
Media Type Television
Length
Market France
Advertising Manager
Account Manager
Account Manager
Creative Director
Concept
Creative Director
Concept
Art Director
TV Prod
Director
Production Company
Music
Jingle

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