In an era where the lines between conventional advertising, entertainment and content are blurring, Prasoon is widely recognized as one of the most unique voices to make his mark in the complex landscape.
An MBA with a Masters degree in Physics, Prasoon wields his pen with great panache. Prasoon wins Cannes Lions, is designated as a "Young Global Leader" by the World Economic Forum in Davos and wins awards as a screenwriter and composer of songs.,
Under his leadership, vision and craft, McCann India has become a powerhouse that has the pulse of this diverse market of 1.3 billion consumers.
Prasoon has helped to cement McCann India's stellar reputation as a company that combines the best of the local and global understanding. Prasoon's focus on creative excellence is proven year in and year out by honors in Cannes, by winning the first D&AD Gold Award in India and in winning Grand Prix awards in multiple international awards show. McCann India has been rated as the Number 1 creative agency by The Gunn Report for three consecutive years.
Prasoon's campaign for HappyDent gum, "The HappyDent Palace," was ranked as one of the "Top 20 Campaigns of the 21st Century" by The Gunn Report. He created defining work for mainstream brands such as Reckitt Benckiser, Coca Cola, MasterCard, J&J, Perfetti, Nestlé, GM, MetLife, Pears and Star TV; regional and national campaigns for NDTV, Dabur and Britannia; and socially relevant campaigns for causes that included malnutrition, polio eradication, women's empowerment and the Clean India Mission. All of this work has won accolades and found deep, powerful consumer connections.
Prasoon has served as Titanium and Integrated Jury President at the Cannes Lions Festival of Creativity and has chaired or served on juries for national and international awards shows that include The One Show, D&AD, The Clios, Spikes Asia and, Adfest. He edited The Gunn Report in 2013 and serves on the board of the One Club.
In addition to his legacy in advertising, Prasoon is an award-winning writer who has twice been honored with the prestigious National Award by the President of India. Prasoon has authored four books-- his first at the age of 17 -- and is working on his fifth.
Prasoon is deeply respected for his contribution to popular culture and in framing public consciousness in India through his work and content creation across advertising, poetry, songwriting and cinema. In recognition of all these varied contributions, Prasoon was honored with The Padma Award by the Indian Government, one of the highest civilian honors in the country.