Tony Haigh
Art Director at Clemenger BBDO
Wellington, New Zealand
TitleAppeal Week Launch
Campaign Appeal week lunch
Advertiser Women's Refuge
Brand Women's Refuge
Date of First Broadcast/Publication
Business Sector Anti-Domestic Violence, Sexual Abuse
Tagline Invitation to the 2010 Women's Refuge Appeal Week Launch
Story To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage.
Media Type Print
Account Manager
Account Manager
Art Director
Creative Director
Creative Director

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