Steve Elrick
Executive Creative Director at Bartle Bogle Hegarty Asia Pacific
Singapore, Singapore
TitleScream Stopper
Campaign Scream Stopper
Advertiser Perfetti Van Melle
Brand Chupa Chups
Date of First Broadcast/Publication
Business Sector Candies
Tagline Scream Stopper takes the "ee" out of Halloween
Story With the scariest night of the year lurking around the corner, BBH Asia Pacific and Chupa Chups mascot, Chuck, have got a surprise for you.
Introducing Scream Stopper! Designed by Chuck Worldwide Industries, the device uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Boogey men of all kinds are no match for Scream Stopper. Simply stick it into your mouth for instant protection from humiliating high-pitched squeals, shrieks and wails. If Chuck ever spoke, he might say something like "Scream Stopper takes the "ee" out of Halloween." Leading up to Halloween this week, The Scream Stopper trailer is airing across Singapore cinemas - Golden Village( Horrorthon), Cathay (House of Horrors) and Sinema Old School (ScreemFest) - while over 7000 Scream Stoppers will be handed out in cinemas and night spots across Singapore this week.
Media Type Television & Cinema
Executive Creative Director
Creative Director
Creative Director
Engagement Planner
Strategic Planner
Post Production

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