Tim Brunelle

Tim Brunelle

VP Creative Director at BBDO Minneapolis
Minneapolis, United States

My Latest Work

SEE ALL WORK

Summary

I'm an innovative creative leader, entrepreneur, public speaker and writer, with over 20 years experience leading large teams through every facet of branding, marketing and production.

I've developed strategy and overseen creative for brands including PwC, Thrivent, Volkswagen, Harley-Davidson, Goodyear, Porsche, Anheuser-Busch, 3M, Sears, Hormel Foods and MetLife.

I've launched three start-ups, lead the 1,400-member Minnesota Interactive Marketing Association for four years and maintained a blog about the business of ideas since 2006.

Positions

Adjunct Professor
Minneapolis College of Art and Design
United States
August 2017 - Present (5 months)
I'm re-igniting the Future of Advertising course I created and first taught at MCAD back in 2008.
VP Creative Director
Minneapolis, United States
December 2013 - Present (4 years 1 month)
I'm responsible for helping guide strategic brand direction, helping manage client partnerships and leading creative on the agency’s 3M, Andersen Windows, SPAM, Faribault Foods, Jennie-O Turkey and Schwan's Home Service accounts. I help lead 16 writers, designers, art directors and producers. I participate in the agency’s Executive Leadership team, and help lead agency new business efforts.

Highlights include helping 3M launch its first-ever global brand marketing campaign, “3M Science. Applied to Life.” including a new website and content management platform; developing strategy and creative for SPAM which overcame a projected 12% sales decline in 2015 to achieve 6% sales growth; as well as leading creative work for SPAM, Andersen Windows and the Minnesota Boychoir that's been featured in Communication Arts, Lüerzer’s Archive and won Gold at the Minnesota AdFed competition.
Public Speaking
Public Speaking
United States
2000 - Present (18 years)
I really enjoy the opportunity to research, write and deliver presentations that inspire audiences.

Since 2000, I've presented the lunchtime keynote for the AdFed 2013 Student Ad Summit; welcome keynote for the 2013 launch of the Minnesota chapter of EPIC; session presentation at the 35th annual Chorus America conference 2012; keynote for the 2012 BrandLab Summer Workshops; presentation for the 2011 Ignite/MSP series; keynotes for the New Mexico Ad Fed, Birmingham Ad Fed, Social Media Breakfast Minneapolis/St. Paul, American Marketing Association, Denver Ad Fed, Omaha Ad Fed, Stavanger, Norway Kreative Forum, Dayton, Ohio Ad Club and the American Graphics Institute’s “Creating for the Web” Conference.

Classroom guest speaking includes St. Thomas University undergraduate and MBA sessions, University of Minnesota undergraduate, University of Boston and Boston University undergraduate.
Co-Founder & Creative Director
BannerPalooza
United States
May 2008 - December 2016 (8 years 7 months)
BannerPalooza is a production company that makes video banners, standard flash banners, branded canvases (you know, those ads that appear in on-line commercial breaks), expanding banners, take-overs, in-ad games, and rich media units for brands and ad agencies. I oversee our creative output, and help our clients hone their direction.

We can be white-label or a standard production resource. Clients have included: 180LA/Sony, Fallon/Travelers, Mullen/Zappos, Arnold/Amtrak, Carmichael Lynch/Harley-Davidson and Mechanica/Fallon Community Health.
Creative Director/Writer + Entrepreneur
Freelance
United States
2012 - December 2013 (1 year 11 months)
I consult on brand strategy, marketing planning, naming and identity projects. I help agencies and marketers tell their stories. I contribute to integrated advertising campaigns for agencies/clients including: CP+B/MetLife, Team Detroit/Ford and Ari Merkin Inc./TripAdvisor.

PORTFOLIO: http://cargocollective.com/tbrunelle
President
Minnesota Interactive Marketing Association
United States
January 2010 - December 2013 (3 years 11 months)
I was elected to the MIMA (mima.org) board in 2008 to co-chair the programming committee—then vetted and produced over 24 speaker events attracting an average audience of 200 per event. I was elected President in January, 2010. Re-elected to a second term, December 2011. I lead a 3-member Executive Committee and 15-member board, guiding programming, marketing, public relations, membership, technology and higher-education outreach. I feel very fortunate to have worked alongside an extremely talented group of volunteers! (MIMA is the oldest Interactive Marketing Association in the United States, with over 1,400 active members working in all facets of marketing in the Twin Cities.)

I'm really proud of the impact MIMA has had on our community in terms of education and outreach. We live up to our mission: Elevate Talent.
Chief Operating Officer
Hello Viking
Minneapolis, United States
July 2007 - December 2013 (6 years 5 months)
I helped grow an idea into a 16-person advertising agency that produced branding, marketing and media strategy, design, interactive user experience and advertising for 35 marketers on 82 projects including Thrivent, PwC, 3M, the University of Vermont, Tracy Anderson Method, Best Buy and Sears. Hello Viking also incubated and launched Curation Station software and BannerPalooza, the online banner ad production shop.

Highlights include creating and launching Viking Smackdown, the first web app to utilize the iPhone’s gyroscope to drive interaction; working with Justin Timberlake to help launch his new website and co-leading marketing strategy and creative development for Thrivent’s latest brand position, logo and tagline.
Partner, Founder
Curation Station
United States
October 2009 - July 2013 (3 years 9 months)
I helped found the proprietary, hosted SaaS software solution used by CNN, Marshalls, 3M, Mattel, Starkey Labs, H&R Block, Nature Valley, Fallon, Coyne PR, Attention USA and others. Clients used Curation Station to gather all kinds of digital content, vet items that fit their strategic goals, then distribute content across websites, live events, email marketing and social media with minimal IT costs. In addition to co-founding, I helped develop the software’s business strategy, co-lead national sales, public relations and helped manage client relations.
Adjunct Faculty
Minneapolis College of Art and Design
United States
2008 - May 2010 (2 years 4 months)
I wrote the curriculum for and taught the Advertising Studio course “The Future of Advertising” to help students understand and leverage the growing diversity of marketing and media techniques, technologies and platforms. The course helped students refine their portfolios beyond traditional media and introduced them to dozens of local agencies and experts to facilitate networking and career development. I also edited the curriculum for and taught the Copywriting course during the spring of 2010.
Executive Creative Director/Head of Interactive, Senior Partner
Minneapolis, United States
May 2006 - July 2007 (1 year 2 months)
I co-lead and managed a 22-person, integrated creative department in developing advertising and marketing for clients including Harley-Davidson, A.G. Edwards, Ginn Resorts and Porsche. I was also a member of the agency’s executive management team.

Highlights include successfully launching Porsche’s Cayenne Turbo using digital creative only and leading development of Harley-Davidson’s first ever “live” online banner webcast from Sturgis.
Creative Director (Freelance)
Boston, United States
April 2006 - April 2006 ()
I worked as a freelance creative director on a new business pitch. We had fun.
Creative Director (Freelance)
New York, United States
January 2006 - February 2006 (1 month)
As a freelance CD and writer, I helped develop ideas and lead teams for projects on Morgan Stanley, American Express and Dove.
VP/Creative Director
Boston, United States
November 1997 - December 2005 (8 years 1 month)
I helped lead the Volkswagen ("Drivers wanted.") account for over eight years across national brand, regional dealer and interactive marketing efforts. I assisted in directing a creative team of 30+. We won a few awards for work which has been described by Adweek as “one of the most successful marketing campaigns ever” and resulted in selling over three million vehicles. Our work produced for VW has been awarded the One Show Interactive Best of Show, several Gold Pencils and was recognized by the One Club as a hallmark of “The First Decade of Interactive Advertising.” Other awards include the Grand Clio, Cannes Grand Prix, the Grand Andy, London International Advertising Awards Grand Prize for Websites, D&AD Featured, AICP Finalist and inclusion in three Communication Arts Interactive Annuals.

Highlights include helping birth and grow the agency’s interactive practice, from zero revenue and one employee to over $8M and a team of 50+ in less than two years. Contributed to and helped lead news business wins including EMC, Hush Puppies, Dunlop Tires and Goodyear; then I ran the Goodyear account for 13 months. I also served on the agency’s Management Committee and taught creative thinking for Arnold U.
Visiting Professor
Boston, United States
2000 - 2001 (1 year)
I evolved an existing Copywriting course to better meet the needs of graduate students in the Marketing MBA Program. Then I taught fundamentals of consumer research, marketing strategy, creative briefing, creative concepting, copywriting, art direction and production.
Writer
Heater/Easdon
United States
June 1995 - April 1997 (1 year 10 months)
I wrote print, radio and TV for Anheuser–Busch (American Originals, Bud Light); and helped A-B develop new products and non-traditional marketing opportunities. I wrote TV and radio for Scudder Mutual Funds, print for Winchester Hospital, Boston Bruins and Reebok. And I designed, produced and coded HTML for the agency’'s first website.

Education

BA Jazz Studies

University of Cincinnati, Cincinnati OH
1988 - 1992 (4 years)

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