Brian Murray

Brian Murray

Executive Creative Director at Zulu Alpha Kilo
Toronto, Canada

About me

Hello. I am an Executive Creative Director at Zulu Alpha Kilo.

I have worked alongside many talented people in both Toronto, CAN, and London, UK, and have been a part of over 400 industry awards, including international recognition from Cannes, One Show, D&AD, Clios, and Webbys. Also, Ogilvy Canada won more Effie Canada effectiveness awards than any other agency during my time there.

I have been ranked amongst the top creatives in the country multiple times by Strategy magazine and have an MBA from the Rotman School of Management, University of Toronto. (Advertising is a business after all.)


Our Dove "Courage is Beautiful" campaign, celebrating front-line healthcare workers, launched in Canada and was adapted for 15 global markets, achieved 2 billion+ earned PR views, made the cover of NY Times, and was the most awarded Health & Beauty campaign in the world in 2020. It has also donated $5 million+ in badly-needed supplies to battle against COVID-19.

Currently shortlisted for Cannes Titanium Lion.

One Yellow and two Graphite D&AD Pencils in 2021.

Awarded 7 Clio Award trophies in 2021.

11 One Show Pencils in 2021. 4 gold. 4 silver. 3 bronze.

Two campaigns on Ad Age’s “Best of 2020” list.

Took the helm of Ogilvy creative department in 2017 and, in 2018, we won Cannes Lions on multiple campaigns – agency’s first in 10 years – and we won again in 2019. (There were no Lions in 2020. I am optimistic for a big 2021.)

Ogilvy Toronto named 2019 Effie Canada “Agency of the Year.”

Ogilvy Canada ranked 4th on 2019 Strategy Agency of the Year list, highest finish for Ogilvy in 12 years and 2nd highest ever. (WPP didn’t enter in 2020 due to COVID.)

Ogilvy Toronto named 4th most effective agency in North America by 2020 Effie Awards (only Canadian agency in Top 10).


Executive Creative Director
Toronto, Canada
February 2021 - Present (2 years 3 months)
Zulu Alpha Kilo is a Toronto-based creative company with a staff of 120 and growing. Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. Staff are called On two occasions, Zulu has won top honours from Ad Age, as Small Agency of the Year and International Agency of the Year. The shop was also recently named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big.Zulu’s client roster includes Bell, Subaru, Interac, Harry Rosen, Campbell’s, the Ottawa Senators, Responsible Gambling Council, HomeEquity Bank,, Consonant Skin+care, ParticipACTION and Whirlpool plus numerous project-based assignments.
Chief Creative Officer
Ogilvy Canada, Toronto
February 2017 - December 2020 (3 years 10 months)
Chief Creative Officer
Toronto, Canada
February 2017 - December 2020 (3 years 10 months)
Accomplishments:Dove "Courage is Beautiful" campaign, celebrating front-line healthcare workers, was adapted for 15 global markets, achieved 2 Billion+ earned PR views, made the cover of NY Times, and was the most awarded Health & Beauty campaign in the world in 2020. It has also donated $5 million+ in badly-needed supplies to battle against COVID-19.MLSE/Hellmann’s “Real Food Rescue” program recovers leftover food after stadium events across Canada. The initiative has provided 300,000+ meals to people in need while driving record sales for Hellmann’s. In 2020, Huggies Canada passed Pampers in total market share for the first time in its history.Destination Canada "Vacations of the Brave" Prime Video campaign reached 29% of US households, had 200,000 earned views, and Canada had its most visitors in 15 years. Tim Hortons latté re-launch led to 307% increase in sales.New business wins: Air Miles Rewards, Pfizer, Pizza Hut, York University, Invest in Canada, Ministry of Finance, White Claw, Starbucks Retail, Nordstrom, Heart&Stroke, Dove Men+Care global and others. Accounts: AMEX, Cadbury, Castrol, Cottonelle, Depend, Destination Canada, Dove, Dove Men+Care, Heart&Stroke, Hellmann's, Huggies, IBM, IHG, Invest in Canada, Kleenex, Ministry of Finance, Moneris, Nordstrom, Pfizer, Pizza Hut, Poise, Post Foods, Starbucks, Tim Hortons, and U by Kotex.
Creative Director
Toronto, Canada
May 2015 - February 2017 (1 year 9 months)
At ds+p, I was tasked with overseeing the creative department and upholding the agency's high standard of producing award-winning creative solutions that drive real business results for the agency's clients. Accomplishments: Our York U "Open Your Mind" campaign led to +6.9% increase in Year 1 confirmations (vs. +0.8% for overall Ontario Universities).We helped the Honda Civic maintain its position as the #1-selling vehicle in Canada both years I worked on the account.Accounts: Honda, GoodLife, Mucho Burrito, WE, Go RVing, YorkU, Canon, UNB, NEI Investments, Kol Kid, Reliance Home Comfort and Miele.Only Canadian agency to ever win at the One Show Automobile Advertising of the Year awards.
Group Creative Director / Copywriter
Toronto, Canada
September 2010 - May 2015 (4 years 8 months)
When I started at Cundari, it was the 47th ranked agency in Canada according to Strategy Magazine. Within three years, we were runner up for Agency of the Year in Marketing Magazine and the 6th most awarded digital agency in the world according to the Big Won Report.Accomplishments: BMW finished #1 in the premium car segment all 3 years my partner and I oversaw the account, the only 3 years that they have achieved #1 position. Our 1M launch campaign is the most viral Canadian automotive campaign ever and led to 3 most successful months of sales in BMW Canada's history.Our M5 launch campaign included the most viral individual Canadian automotive video ever. M5 sales exceeded target by 14%. M line sales exceeded target by 21%.Accounts: BMW, Subway, CIBC, MGD, TELUS, Dempster's Bread, Firkin Pubs, Tilly, Richard Ivey School of Business and LCBO, Armenia, OLG.
Publicis Modem London
March 2008 - July 2010 (2 years 4 months)
Accounts: LG, Yahoo!, easyJet, The British Army, Renault and Visa, Virgin Media (Challenge Jackpot).


Master of Business Administration - MBA

2013 - 2015 (2 years)

Postgraduate Certificate

2003 - 2004 (1 year)

Bachelor of Arts (BA)

Similar Talent

Katrien Bottez
Executive Creative Director
Agostino Toscana
Executive Creative Director
Saatchi & Saatchi, Milano
Olivier Desmettre
Executive Creative Director
Publicis Conseil
Olivier Apers
Executive Creative Director
Karen Costello
EVP, Executive Creative Director
The Martin Agency, Richmond
Jason Musante
Global Executive Creative Director
Fernando Pérez
Executive Creative Director
Wirz Werbung AG, Zürich
Barney Goldberg
Executive Creative Director

Create a free Talent profile and become a member of AdForum

Get Started