Girl Guides of Canada - "Girls Let's Go!"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

3258

Brand: Girl Guides of Canada
Country: Canada

Advertiser: Girl Guides of Canada

Title	Girls Let's Go!
Agency	Zulu Alpha Kilo
Campaign	Fire Songs
Advertiser	Girl Guides of Canada
Brand	Girl Guides of Canada
Date of First Broadcast/Publication	2021 / 9
Business Sector	Culture, Leisure & Sport
Story	A new series of “Fire Songs” created for Girl Guides of Canada: classic campfire sing-along songs transformed into anthems that celebrate the fiery spirit of girls. Each well-known tune ¬was updated with new lyrics reflecting the confidence, power and mutual support girls find among each other at Girl Guides. The tracks feature music rewritten to capture the unignorable attitude of girls today, and vocals recorded by a group of real girls who also performed in a series of music videos bringing the Fire Songs to life.
Media Type	Web Film
Length	105 seconds
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Brian Murray
Art Director	Sarah Quinto
Copywriter	Julia Forrester
Designer	Dejan Djuric
Designer	Crystal Huang
Account Manager	Alexa Macdonald
Account Manager	Kara Oddi
Account Manager	Alyssa Guttman
Executive Strategy Director	Heather Segal
Digital Strategist	Shaunagh Farrelly
Production Company Producer	Elvira Labate
Production Company Producer	Tim Lynch
Production Company Producer	Revital Grunberg
Advertising Manager	Jill Zelmanovits
Advertising Manager	Andrea MacBeth
Advertising Manager	Heather Palm
Advertising Manager	Heather Auden
Advertising Manager	Joy Jochico
Media Manager	Michelle Jairam
Media Manager	Cobi Grein
Media Manager	Natasha Cappelli
Media Manager	Alessia Bolzon
Production Company	The Field Experience
Director	Emma Higgins
	SNDWRX
Music Director	Didier Tovel
Post Production	Zulubot
Post-production Producer	Adam Palmer
Post-production Producer	Sarah Dayus
Editor	Ashlee Mitchell
Editor	Jay Baker
Production Artist	Mila Lukezich