| Title | Letters Home |
| Agency | Zulu Alpha Kilo |
| Campaign | Letters Home |
| Advertiser | HOMEQ Corporation |
| Brand | HomeEquity Bank |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Account Manager | Lauren Boultwood |
| Account Manager | Samantha Tang |
| Planning Team | Maxine Thomas |
| Advertising Manager | Yvonne Ziomecki |
| Advertising Manager | Vivianne Gauci |
| Advertising Manager | Erin Wilson |
| Advertising Manager | Niary Toodakian |
| Advertising Manager | Jack Wilson |
| Advertising Manager | Saad Sharfuddin |
| Media Agency | OMD |
| Media Agency | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Production Company | Zulubot |
| Director | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Editing Company | Zulubot |
| Editor | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Audio Engineer | Dino Cuzzolino |
| Photographer | Noah Mroueh |
| Senior Developer | Jake Edwards |
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