|Agency||J. Walter Thompson London|
|Campaign||Put some Music in your Food|
|Advertiser||AB World Foods|
|Brand||Reggae Reggae Sauce|
|Date of First Broadcast/Publication|
|Business Sector||Soups, Stuffing, Cooked Sauces|
|Tagline||Put some Music in your Food|
|Story||The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks.|
|Problem||Make Levi Roots’ Reggae Reggae Sauce a more exciting alternative to other condiments|
|Media Type||Television & Cinema|
|Account Manager||Patrick Netherton|
|Account Director||Dan Duffett|
|Account Planner||Harvey Cossell|
|Account Planner||Claire Jackson|
|Agency Producer||Denise Connell|
|Art Director||Bruno Xavier|
|Art Director||Christiano Neves|
|Creative Director||Jason Berry|
|Executive Creative Director||Russell Ramsey|
|Production Company||Aardman Animations|
|Sound||Grand Central Sound Studios|
|Media Planner||Siadat Elbadri|
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