Christiano Neves
Art Director at J. Walter Thompson London
London, United Kingdom
TitleReggae Sauce
Campaign Put some Music in your Food
Advertiser AB World Foods
Brand Reggae Reggae Sauce
Date of First Broadcast/Publication
Business Sector Soups, Stuffing, Cooked Sauces
Tagline Put some Music in your Food
Story The ad features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song, the tune that sealed the deal for him on Dragon’s Den, Levi splashes sauce onto sausages, kebabs and chicken drumsticks. 
Problem Make Levi Roots’ Reggae Reggae Sauce a more exciting alternative to other condiments 
Media Type Television & Cinema
Account Manager
Account Director
Account Planner
Account Planner
Agency Producer
Art Director
Art Director
Creative Director
Executive Creative Director
Production Company Aardman Animations
Media Planner


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