Title | Synchronized Swimming |
Agency | MullenLowe Brasil |
Campaign | Synchronized Swimming |
Advertiser | Boehringer Ingelheim |
Brand | Antistax |
Posted | June 2012 |
Business Sector | Vitamins & Diet Complements |
Tagline | Keep your legs always healthy |
Story | Short rationale (optional): The film shows two women in a swimming pool training synchronized swimming. We see only their lean and healthy legs out of the water, performing the choreography. After finishing, they come out of the water and we see that they are two elderly ladies. In their bags we see the package of Antistax and then enter the concept: 'Keep your legs always healthy'. |
Media Type | Television & Cinema |
Post Production | Cia. de Cinema |
Music Arranger | Gustavo Boralli |
Music Arranger | Henrique Tanji |
Sound Design Company | Rítmika Audio Arts |
Editing Company | Cia. de Cinema |
Editor | Zeca Sadeck |
Director of Photography (DOP) | Joel Lopes |
Producer | Fernando Fanucchi |
Producer | Gilberto Rodrigues |
Director | Rodolfo Vanni |
Production Company | Cia. de Cinema |
Agency Producer | Elisa Pamplona |
Agency Producer | Marcia Coelho |
Executive Creative Director | Fernando Nobre |
Executive Creative Director | Erh Ray |
Executive Creative Director | José Henrique Borghi |
Copywriter | Gilmar Pinna |
Art Director | Saulo Rocha |
Creative Director | Fernando Nobre |