Marcio Santoro
Co founder at Africa, São Paulo
São Paulo, Brazil
TitleBrahma Selecao Especial: a limited edition beer
Agency
Campaign Brahma Selecao Especial
Advertiser AB Inbev
Brand Brahma Beer
Date of First Broadcast/Publication
Product Selecao Especial
Business Sector Beers, Ciders, Lagers
Story They created "Brahma Selecao Especial”: the only beer brewed with barley planted, grown and harvested on Granja Comary, home to the Brazilian national soccer team. “Selecao Especial” is a exclusive edition beer. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project.
Philosophy To plant the barley for this special edition Brahma chose what is considered the “sacred soil” of Brazilian soccer. The training center of the Brazilian soccer team for decades, Granja Comary is the place where Brazil’s greatest stars have trained and ultimately where the country’s greatest soccer game moments were played. The same soil where five-time world champion team was conceived is now the birthplace of a beer, just as unique. "Passion for soccer and beer have never been closer. With 'Brahma Selecao Especial' we want fans to toast with our beer inspired by the history of Brazilian soccer," says Bruno Cosentino, Brahma's Marketing Director. With modern and sophisticated design created by Africa’s design team, the packaging leaves aside the brand's traditional red color for black, subtle green and yellow lines paying homage to the arrival of the World Cup to Brazil and to the optimism of the National Team. “Selecao Especial” is a exclusive edition beer and will be available on the market next month. Collectors, soccer and beer fans will be able to pre-order limited premium kits containing a special beer glass and numbered bottles autographed by the coach of National Soccer Team, Luiz Felipe who is also the ambassador of Brahma project.
Problem AB InBev Brahma, one of Brazil’s leading beer brands, the official beer of the 2014 FIFA World Cup and the official sponsor of Brazilian soccer team together with Agencia Africa took advantage of Brazil being the land of beer and soccer uniting two of Brazil's greatest passions
Media Type Case Study
Length
Market Brazil
Sound Production
Creative Director
Creative Director
Creative Director
Agency Producer
Agency Producer
Agency Producer
Account Manager
Account Manager
Account Manager
Account Manager
Media Director
Media Director
Media Director
Account Planner
Account Planner
Account Planner
Production Company
Director
Executive Producer
Executive Producer
Director of Photography (DOP)
Editor
Post Production Jonathan Post
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Chief Creative Officer
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started