|Title||Heinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil|
|Brand||Caramelized Onion & Bacon Ketchup|
|Date of First Broadcast/Publication|
|Business Sector||Soups, Stuffing, Cooked Sauces|
|Story|| Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself.|
Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product.
In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon.
The bacon ad surprised everyone by its originality and, of course, flavor. =)
|Chief Creative Officer||Sergio Gordilho|
|Executive Creative Director||Otavio Schiavon|
|Creative Director||Alvin Shiguefuzi|
|Creative Director||Marilu Rodrigues|
|Creative Director||Paulo Medeiros|
|Art Director||Caio Gandolfi|
|Client Supervisor||Marcio Santoro|
|Client Supervisor||Paula Coelho|
|Client Supervisor||Mariana Ferreira|
|Client Supervisor||Gabriel Naccarato|
|Media Director||Luiz Fernando Vieira|
|Media Director||Francisco Custódio|
|Media Director||William Aveiro|
|Media Director||Tatiana Akemi|
|Media Director||Bianca Navega|
|Account Planner||Rodrigo Maroni|
|Account Planner||Aldo Pini|
|Account Planner||Fernanda Valeria|
|Account Planner||Daniela Ferrari|
|Account Planner||Marilia Ramos|
|Account Planner||Special Projects|
|Advertising Manager||Isabella Rizzo|
|Advertising Manager||Thiago Rapp|
|Advertising Manager||Mariana Brandi|
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