| Title | Giraffe |
| Title (original language) | Girafas |
| Agency | AlmapBBDO |
| Campaign | CrossFox - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2006 / 3 |
| Product | CrossFox |
| Business Sector | Automotive |
| Tagline | Walk in the city like they do in the jungle. |
| Story | To reinforce the positioning of the CrossFox, of being agile in both the city and in off-road situations, the ads fuse images typical of large cities with details from wild landscapes. |
| Story (original language) | Para reforçar o posicionamento do CrossFox, de ser ágil tanto na cidade quanto em situações off-road, os anúncios fundem imagens típicas de cidades grandes com detalhes de paisagens selvagens. |
| Philosophy | The sale of off-road cars is mainly driven by emotional factors, especially cars like the Crossfox, which has no functional support for the off-road proposal (such as 4X4 traction). |
| Philosophy (original language) | A venda de carros off-road é motivada principalmente por fatores emocionais, em especial para carros como o Crossfox, que não tem nenhum suporte funcional para a proposta off-road (como tração 4X4). |
| Result | "Communicate that the CrossFox is a compact off-road with performance to spare. Opposite to its larger competitors, its agile, in other words, the campaign communicated 3 fundamental aspects: Strong and young personality. Agility. Aggressive and compact design. " |
| Result (original language) | Comunicar que o CrossFox é um off-road compacto que tem desempenho de sobra. Ao contrário de seus concorrentes maiores, ele é ágil, ou seja, a campanha comunicou 3 aspectos fundamentais: - Personalidade forte e jovem. - Agilidade. - Design agressivo e compacto. |
| Media Type | |
| Market | Brazil |
| Creative Director | Marcello Serpa |
| Creative Director | Tales Bahu |
| Copywriter | Tales Bahu |
| Creative Director | Rodrigo Almeida |
| Art Director | Renato Fernandez |
| Photographer | Reinaldo Cóser |
| Photographer | Ale Ermel |
| Account Director | Saulo Sanchez |
| Agency Producer | José Roberto Bezerra |
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