| Title | The View Of The Brands |
| Agency | J. Walter Thompson Brazil |
| Campaign | The View Of The Brands |
| Advertiser | JWT |
| Brand | JWT |
| Posted | July 2011 |
| Business Sector | Corporate Communication |
| Philosophy | Communicate all clients of the agency and the agency itself in a single action. |
| Result | The result was the exhibition "The View of the Brands". Our clients were no longer simply products, but rather became an option for art and entertainment in São Paulo. We got 1.35 million reais of spontaneous media for our clients and for the agency. The exhibition "Olhar das Marcas" became part of all cultural guides in São Paulo and was covered by open TV, cable TV, magazines, blogs and websites. |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Mario D’Andrea |
| Creative Director | Roberto Fernandez |
| Art Director | Filipe Cuvero |
| Copywriter | Christian Fontana |
| Account Supervisor | Luciana Rodrigues |
| Account Supervisor | Priscila Arakelian |
| Production Company | Digital 21 |
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