Whiskas - "MIA (Film Case)"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

15628

Brand: Whiskas
Country: Brazil

Advertiser: Mars, Inc.

Title	MIA (Film Case)
Agency	AlmapBBDO
Campaign	MIA
Advertiser	Mars, Inc.
Brand	Whiskas
Date of First Broadcast/Publication	2019 / 6
Business Sector	Pet Food, Pet Care Products & Services
Philosophy	While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity.
Media Type	Product Design/Development
Length	75 seconds
Chief Creative Officer	Luiz Sanches
Executive Creative Director	André Gola
Executive Creative Director	Bruno Prosperi
Executive Creative Director	Keka Morelle
Executive Creative Director	Marcelo Nogueira
Executive Creative Director	Gola BJ Nogueira Pernil
Creative Team	Hugo Luquetti
Creative Team	Lucas Menegotto
Creative Team	Mauro Maedo
Creative Team	Pedro Rosadas
Creative Team	Tieri Wince
RTVC	Vera Jacinto
RTVC	Diego Villas Boas
Technology Production	Bizsys
RTVC	Aline Silva
Production Company	Cine
Director	Cris Vida
Assistant Director	Luciano Arturo
Assistant Director	Toni Diniz
DP	Alex Vecchi
Executive Producer	Raul Doria
Executive Producer	Deo Borba
Production Manager	Jair Costa
Post Production	Cine X
Editor	João Branco
Color Grade Company	Bleach
Sound Production	Satelite Audio
Music Director	Kito Siqueira
Music Director	Roberto Coelho
Producer Liaison	Renata Costa
Producer Liaison	Nicole Bonnet
Digital Producer	Rodrigo Falcão
Digital Producer	Marcos Falcão
Digital Producer	Priscila Garcia
Digital Producer	Sabrina Ramiles
Art Buyer	Teresa Setti
Art Buyer	Ana Cecília da Costa
Content Director	Chris Alvares de Mello
Community Manager	Beatriz Jannini
Community Manager	Guilherme Salgado
Community Manager	Mariana Dutra
Agency Liaison	Camilla Massari
Agency Liaison	Flavia Fusco
Agency Liaison	Renata Zuccarelli Luzzi
Agency Liaison	Rafaela Braga
Planning Team	Cintia Gonçalves
Planning Team	João Gabriel
Planning Team	David Gross
Planning Team	Julia Hodgkiss Prais
Media Team	Daniel Ribeiro
Media Team	Thabata Hidalgo
Media Team	Marina Leitão
Approval Client	Cécile Angrand
Approval Client	Marina Sachs
Approval Client	Daniel Calderoni
Approval Client	Roberto Valdrighi