Pedigree - "A Dog Brings it Back"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

9364

Title	A Dog Brings it Back
Agency	AlmapBBDO
Campaign	A Dog Brings it Back
Advertiser	Mars, Inc.
Brand	Pedigree
Date of First Broadcast/Publication	2019 / 5
Business Sector	Pet Food, Pet Care Products & Services
Philosophy	To reinforce the notion that dogs bring happiness back to people’s lives, Pedigree turned to the most common game that dogs and their owners play - and created a line of fetch toys printed with the words “love,” “happiness,” “life,” and “hope.”
Media Type	Digital
Length	100 seconds
Chief Creative Officer	Luiz Sanches
Executive Creative Director	André Gola
Executive Creative Director	Pernil
Executive Creative Director	Bruno Prosperi
Executive Creative Director	Keka Morelle
Executive Creative Director	Marcelo Nogueira
Copywriter	Pedro Corbett
Art Director	Andre Firulo
Agency Producer	Vera Jacinto
Agency Producer	Diego Villas Boas
Agency Producer	Aline Silva
Chief Executive Officer (CEO)	Filipe Bartholomeu
Chief Strategy Officer	Cintia Gonçalves
Account Director	Camilla Massari
Planning Director	João Gabriel Fernandes Da Silva
Media Director	Daniel Ribeiro
Production Company	Vetor Zero
Director	Gabriel e Alton
Animation Director	Fabiano Broki
Sound Production	Cabaret
Music Producer	Cyro Neto
Music Producer	Guilherme Azem
Music Composer	André Henrique
Client Team	Daniel Calderoni
Client Team	David Griffin
Client Team	Marina Sachs
Client Team	Guillermo Hermosillo
Client Team	Marianna Oliveira
Client Team	Gabriela Faria