Tesco Lotus - "Time to Move On"

Brilliant & Million

Brilliant & Million Bangkok, Thailand

1278

Brand: Tesco Lotus
Country: Thailand

Advertiser: Tesco Lotus

Title	Time to Move On
Agency	Brilliant & Million
Campaign	Time to Move On
Advertiser	Tesco Lotus
Brand	Tesco Lotus
Date of First Broadcast/Publication	2019 / 12
Business Sector	Department Stores, Supermarkets
Tagline	Time to Move On
Story	The break-up between uncle & aunty ages around 60. Although they passed the great relationship, familiarity, happiness or tough time for a long time. But it's time to move on between them and apply to the others as well.
Philosophy	We have to tell their customers in smoothest way that after Jan 1st, 2020. There will be no free plastic bag at Tesco Lotus, one of the biggest retail brand in Thailand. We found from researched, just 1% of Thai people change behaviour to be zero waste or say no to plastic bag in everyday life. The rest has aware of the environment issue but have not changed from their familiarity. So we develop the web film idea that is not talk about the environment issue or sea life. But talk with the thing that close to human life, the relationship that have to break-ups and let's move on.
Problem	In Thailand, the government has just announced the law, Every retail don't provide free plastic bag for free to the customer. Challenge to Tesco Lotus, one of the biggest retail brand in Thailand. Have to notice their customers.
Result	Just 1 day launching, there are over 1 M views and got most of social voice in positive sign. That they ready to move on and preparing for the change.
Media Type	Web Film
Length	68 seconds
Chief Executive Officer (CEO)	Sorada Sonprasit
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Titipun Tubthong
Creative Director	Kaiwan Teanngam
Art Director	Nutthawut Amkamsong
Copywriter	Arjaree Mungbang
Strategic Planning Director	Kanokporn Kulsri
Strategic Planner	Natthapol Khowwisut
Group Account Director	Chanokporn Chotwannawiwat
Account Manager	Chutima Huabkhunthod
Account Executive	Anuttara Pumpakdee
Project Director	Phakpoom Surapongsanurak