TCEB - "SMILE for Everyone"

Brilliant & Million

Brilliant & Million Bangkok, Thailand

722

Brand: TCEB
Country: Thailand

Advertiser: TCEB

Title	SMILE for Everyone
Agency	Brilliant & Million
Campaign	SMILE for Everyone
Advertiser	TCEB
Brand	TCEB
Date of First Broadcast/Publication	2020 / 7
Business Sector	Others
Tagline	Always reminded to keep SMILE
Story	Context: During the time of COVID-19, Thailand has raised its health protection protocols to align with the guideline announced by the World Health Organization and many rules and restrictions for public gathering are set up for the safety of people. Being concerned about the health of both the event/festival owners and of the event joiners, Thailand Convention and Exhibition Bureau (TCEB) aimed to reassure business travelers and festival goers in Thailand that they can still join the events confidently because of all the measures set up to ensure their health safety and wellbeing by communicating about how to prepare themselves and how to visit an event/festival safely. Challenge: There are numbers of serious regulations and guidelines to follow which people might ignore and fail to follow these rules, resulting in jeopardizing themselves and other event goes. B&M’s responsibility is how to support TCEB in communicating these messages to the customers in a friendly and easy-to-remember manner. Solution: A short infographic animation of 1.30 minutes length that summarizes and groups lots of regulations into short and precise message. The clip, called “S.M.I.L.E. for Everyone” is created with a non-formal but creditable, enjoyable and positive vibes with a caring message from TCEB. The S.M.I.L.E. is the name of the overall protocols and each letter stands for each of the grouped regulations: S. - Self Checking & Prevention M. - Medical Checkpoints I. - Information Center L. - Living & Transportation E. - Embracing Online Technology With the S.M.I.L.E. protocols, although people may have to wear a mask when joining an event/festival or when socializing with others, they are still always reminded to keep their SMILE.
Philosophy	A short infographic animation of 1.30 minutes length that summarizes and groups lots of regulations into short and precise message. The clip, called “S.M.I.L.E. for Everyone” is created with a non-formal but creditable, enjoyable and positive vibes with a caring message from TCEB. The S.M.I.L.E. is the name of the overall protocols and each letter stands for each of the grouped regulations: S. - Self Checking & Prevention M. - Medical Checkpoints I. - Information Center L. - Living & Transportation E. - Embracing Online Technology With the S.M.I.L.E. protocols, although people may have to wear a mask when joining an event/festival or when socializing with others, they are still always reminded to keep their SMILE.
Problem	Context: During the time of COVID-19, Thailand has raised its health protection protocols to align with the guideline announced by the World Health Organization and many rules and restrictions for public gathering are set up for the safety of people. Being concerned about the health of both the event/festival owners and of the event joiners, Thailand Convention and Exhibition Bureau (TCEB) aimed to reassure business travelers and festival goers in Thailand that they can still join the events confidently because of all the measures set up to ensure their health safety and wellbeing by communicating about how to prepare themselves and how to visit an event/festival safely. Challenge: There are numbers of serious regulations and guidelines to follow which people might ignore and fail to follow these rules, resulting in jeopardizing themselves and other event goes. B&M’s responsibility is how to support TCEB in communicating these messages to the customers in a friendly and easy-to-remember manner.
Media Type	Social Media
Length	125 seconds
Executive Creative Director	Titipun Tubthong
Associate Creative Director	Wayu Saenmee
Associate Creative Director	Kiradit Mekanontchai
Associate Creative Director	Rachata Punyathanasakchai
Chief Executive Officer (CEO)	Sorada Sonprasit
Group Chief Creative Officer	Sompat Trisadikun
Head of Multimedia Designer	Yuttana Chaiwat
Production Director	Phakpoom Surapongsanurak
Group Account Director	Thanaporn Chankitmunkong
Multimedia Designer	Khomkrit Kasapardid