Mitsubishi Triton - "Truck Tag"

PUBLICIS THAILAND

PUBLICIS THAILAND Bangkok, Thailand

972

Brand: Mitsubishi Triton
Country: Thailand

Advertiser: Mitsubishi Motors Corporation

Title	Truck Tag
Agency	PUBLICIS THAILAND
Campaign	Truck Tag
Advertiser	Mitsubishi Motors Corporation
Brand	Mitsubishi Triton
Posted	September 2021
Business Sector	Station Wagons & Monospace
Story	Thai people like to name a pickup truck. Most of the car's names signify strong performance or meaning luck in work. Mitsubishi Motors wants to bold the truck’s name that makes it important to trucks as not just vehicles. Because it’s not just a truck. It’s part of family. “Truck Tag” is the campaign that Misubishi Motors Thailand use the insight from behavior of truck driver, which mostly always named their truck. The campaign will show the world their truck's name by having the truck tag created, exclusively made for their truck. Just share a photo with their truck and show off their trucks' name in activity post on Mitsubishi Motors Thailand's Facebook page. The number of Truck Tag campaigns' participants has exceeded over 900% from the expectation, far beyond the number we could deliver. This campaign was mentioned among all truck lovers on social media, so spreading that made others follow our idea by creating the truck tag themselves. But that's alright, because we know your truck is not just a vehicle. It means more than that.
Media Type	Ambient
Length	112 seconds
Chief Creative Officer	Sompat Trisadikun
Production Company	WAKE UP MEDIA
Director	Chayanan Petchjood
Executive Producer	Pattaratape Reepairoj
Production Company Producer	Chatmongkol Nilprasert
Director of Photography (DOP)	Prat Saynatee
Production Assistant	Watchara Srikadklao
Line Producer	Sarun Mungthunya
Line Producer	Annop Chaisaksrisakul
Line Producer	Chanokchon Limwirat
Photographer	Nattasit Chunprapanusorn
Service Production Company	Zion Nopparat
Service Production Company	Kwandow Kaewtip
Post Production	Parin Viriyamano
Editor	Terapat Taechawanitchai
Editor	Prat Saynatee
Editor	Napatsakorn Srisinpaisan
Editor	Prachya Klom-arrom
Motion Graphic	Natthawut Saewang