| Title | Skyhigh Nicessities |
| Agency | Wongdoody |
| Campaign | Skyhigh Nicessities |
| Advertiser | Alaska Airlines |
| Brand | Alaska Airlines |
| Posted | June 2005 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Philosophy | "Skylineairlines.com" is a fully functioning, barely-parody website, full of corporate indifference and feigned "service" amenities. Downloadable on the site is the Sky Mall-esque catalogue, "Nicessities." This full color display of Sky High's insincerity has travel devices that would make the Marquis de Sade proud. |
| Problem | Travelers are the victims of airlines' cost-cutting efforts and resulting delivery of sub-par customer service. The anti-thesis to bad airlines, Alaska Airlines breaks through to jaded travelers with humor and commiseration, as the airline that "Treats you well." |
| Result | .36,584,008 Hits/ 970,092 unique visitors. ."Nicessities" was downloaded by 7,000 visitors since it was added to the site 3 months ago. |
| Media Type | Direct Marketing |
| Market | United States |
| Creative Director | Tracy Wong |
| Art Director | Mark Watson |
| Art Director | Pam Fujimoto |
| Copywriter | Matt McCain |
| Account Supervisor | Kari Connor |
| Account Executive | Natilee Riedman |
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